STRATEGIC PLANNING CONSULTANCY
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Sylvain Labs is a strategic planning consultancy that inspires brands, re-imagines products, and stimulates growth. We are a riddle, wrapped in a conundrum, shrouded in mystery and thinly veiled in awesome.
Services
We Guide
Companies
Companies
Our Tools
Are Science
And Whimsy.
Are Science
And Whimsy.
innovation strategy
Identifying and seizing uncharted product opportunities. What is the strategy for growth? How does the opportunity come to life via product ideas? What is the real meaning of "innovation"?
brand strategy
Harnessing and crafting what makes a brand special. Who are you? What do you make? What do you sell? And who really needs you?
strategic framing
Uncovering the real problem and providing an elegant approach to a solution. What is really going on? How does it all make sense?
Approach
Optimus Time
TIMING IS MORE IMPORTANT THAN INGENUITY
“At its simplest, Optimus Time is the window of time when forces are aligned for the ideal introduction of a new behavior, product, or idea.”
Team
Alain Sylvain: I am obsessed with chess and avocados.
Laureen Herve-Dupenher: I had to repeat kindergarten because I didn't know how to properly draw a circle.
Joey Camire: I started talking at 7 months-old. My first word was "Doggy" and now I own three.
Alexandre Carney: On the side I manage bands and tour across Europe and the USA.
Merideth Peck: I ironed underwear for a Cosmopolitan Magazine photo shoot.
Andrew Dawson: I rode a motorcycle solo 5,000 miles across West Africa.
Ben Cheney: I used to be the Easter Bunny at the mall.
Xahra Gilbert: I am afraid of balloons.
Al Sylvain: At the age of 13, I became a ping pong champion.
Little Fury Design, they are little and furious.
HOW CAN WE TAKE THE WORLD’S NUMBER ONE BEER TO NEW HEIGHTS?
Brand Strategy:
Consumer Context, Positioning, Communications Strategy, Naming, Brand Architecture
Product Innovation:
Bottle & Brand, Concept Development, Flavor Development
HOW CAN INNOVATION HELP A YOGURT STARTUP BECOME A BILLION DOLLAR JUGGERNAUT?
Product Innovation, Communications Strategy, Strategic Framing, Development Pipeline, Brand Strategy, Organizational Strategy, Business Strategy
WHAT IS THE FUTURE OF NEWS AND HOW CAN IT BE REWRITTEN?
Brand Strategy, Product Innovation, White Space Analysis
HOW CAN WE USE SOCCER TO INTRODUCE AN AMERICAN ICON TO A GLOBAL AUDIENCE?
Primary Research, Brand Strategy, Content Development, Communications Strategy
HOW CAN CONVERSE RECLAIM THE CATEGORY IT HELPED CREATE?
Primary Research, Brand Strategy, Communications Strategy
OUR OWN PROJECTS.
KEEPING US CREATIVE AND INSPIRED.
KEEPING US CREATIVE AND INSPIRED.
Brand Strategy, Strategic Framing, White Space Analysis, Content Development, Development Pipeline, Investor Relations
Culture
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