STRATEGIC PLANNING CONSULTING
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401 LAFAYETTE STREET 6TH FL. NEW YORK, NY 10003 hello@sylvainlabs.com +1 646 308 1611
Sylvain Labs is a strategic planning consultancy that inspires brands, re-imagines products, and stimulates growth. We apply our imagination to complex business problems and opportunities. A riddle, wrapped in a conundrum, shrouded in mystery and thinly veiled in awesome. Our tools are science and whimsy.
Twitter
Services
We Guide
Companies
Our Tools
Are Science
And Whimsy.
innovation consulting
We catalyze innovation by identifying salient opportunities, and developing the right ideas at the right time (we call it Optimus TimeTM ).

Deliverables: Innovation concepts, platforms, and roadmaps

brand strategy
We help companies find their true value, aligning their internal missions with external forces.

Deliverables: Brand purpose, positioning, and storytelling

management consulting
We apply our imagination to complex business problems and inspire greater efficiency and performance.

Deliverables: Business transformation, workshops, and strategic planning

Approach
Optimus TimeTM
TIMING IS MORE IMPORTANT THAN INGENUITY
“At its simplest, Optimus TimeTM is the window of time when forces are aligned for the ideal introduction of a new behavior, product, or idea.”
This is nonsense, who thought of this?
This is awesome! So new & fresh!
You're way behind the times, it's been done.
Team
Alain
Alain Sylvain: I am obsessed with chess and avocados.
Laureen
Laureen Herve-Dupenher: I had to repeat kindergarten because I didn't know how to properly draw a circle.
Joey
Joey Camire: I started talking at 7 months-old. My first word was "Doggy" and now I own three.
Alexandre
Alexandre Carney: On the side I manage bands and tour across Europe and the USA.
Merideth
Merideth Peck: I ironed underwear for a Cosmopolitan Magazine photo shoot.
Ben
Ben Cheney: I used to be the Easter Bunny at the mall.
Xahra
Xahra Gilbert: I am afraid of balloons.
Al
Al: At the age of 13, I became a ping pong champion.
Al
Krystal Plomatos: I'm a Tiefling Ranger after hours.
Al
Debi Blizard: I am a descendant of China's biggest gangster.
Al
Jon Meyer: As a child, I refused to wear socks. As an adult, I prefer not to.
Al
Gretchen Devero: I Ran a 5k in Austin wearing a gorilla suit and kangoo jumps..
Plus
Little Fury Design, they are little and furious.
OUR CLIENTS
  • PepsiCo
  • Bloomberg
  • Chobani
  • Google
  • AB InBev
  • AOL
  • GM
  • IAC
  • Toys "R" Us
  • MSG Entertainment
  • AMC Networks
  • Target
  • Converse
  • Zynga
  • LVMH
  • Scholastic
  • Speedo
  • A+E Networks
  • Feely
  • The Dots
  • Telefunken
  • Instafame
  • Byronesque
  • Render
HOW CAN WE TAKE THE WORLD’S NUMBER ONE BEER TO NEW HEIGHTS?

Brand Strategy:

Consumer Context, Positioning, Communications Strategy, Naming, Brand Architecture

Product Innovation:

Bottle & Brand, Concept Development, Flavor Development

HOW CAN INNOVATION HELP A YOGURT STARTUP BECOME A BILLION DOLLAR JUGGERNAUT?

Product Innovation, Communications Strategy, Strategic Framing, Development Pipeline, Brand Strategy, Organizational Strategy, Business Strategy

WHAT IS THE FUTURE OF NEWS AND HOW CAN IT BE REWRITTEN?

Brand Strategy, Product Innovation, White Space Analysis

HOW CAN WE USE SOCCER TO INTRODUCE AN AMERICAN ICON TO A GLOBAL AUDIENCE?

Primary Research, Brand Strategy, Content Development, Communications Strategy

HOW CAN CONVERSE RECLAIM THE CATEGORY IT HELPED CREATE?

Primary Research, Brand Strategy, Communications Strategy

OUR OWN PROJECTS.
KEEPING US CREATIVE AND INSPIRED.

Brand Strategy, Strategic Framing, White Space Analysis, Content Development, Development Pipeline, Investor Relations

Culture