Sylvain Labs

If you love video games, or nerds, or both— you should go see this movie. Screening in NY, LA and SF this weekend. http://sylvain.co/hj

STRATEGY/INNOVATION
CONSULTING

Sylvain Labs is a strategic planning consultancy that inspires brands, re-imagines products, and stimulates growth. We guide companies – through innovation, brand strategy, and general business planning.

Our tools are science and whimsy.

We are a team of strategists, with experience in brand strategy, product development, creative strategy, digital production, and management consulting.

Our clients include AB InBev, LVMH, IAC, GM, Nike, MSG, Toys ‘R’ Us, and AOL.

Click here for sample projects.

> INNOVATION + IDEATION

Identifying and seizing whitespace opportunities by creating a strategy for growth and developing new product ideas. What does “innovation” mean for you?

> BRAND STRATEGY

Harnessing and crafting what makes a brand special. Who are you? What do you make? What do you sell? And who really needs you?

> STRATEGIC FRAMING

Uncovering the real problem and providing an elegant approach to a solution. What is really going on? And how does it all make sense?

The Alchemist

Musings from Sylvain Labs

“Security Theater” and the Placebo Effect

Medicine has recognized the legitimacy of placebo therapies, and it’s likely that OSHA, TSA, and myriad other health and safety organizations have followed suit.

About Alain Sylvain

Alain Sylvain is the founder of Sylvain Labs, a strategy and innovation consultancy. The company serves as a strategic planning resource for product developers and marketers, providing (1) innovation and ideation, (2) brand strategy, and (3) general strategic framing. Sylvain Labs' clients include: Target, AB InBev, IAC, Nike, LVMH, GM, AOL, and Toys 'R' Us. Alain manages all projects and oversees business development.

Prior to Sylvain Labs, Alain was managing director of Redscout. And before that, he was a lead strategist at Mother New York. He has worked with clients including PepsiCo, Johnson & Johnson, Diageo, LVMH, Coca-Cola, New Balance, and more. He previously held positions at The Martin Agency, Publicis, and SS+K.

Alain is a frequent lecturer on brands and innovation. He sits on the board of VCU’s Brandcenter and is a guest lecturer for Hyper Island. Alain has been featured in The Wall Street Journal, The New York Times, and other publications.

Alain is co-founder of Feely, the emotion-based social game, and Fitted, an online tailoring solution.

He attended Vassar College, Columbia Business School, and the School of International and Public Affairs at Columbia University.